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Canadian made Inroble Brake products join Lindsay Rice for 2017. 

By: Rice Racing 
April 26 2017 

Lindsay Rice brings on Inroble International, Inc. as the official brake sponsor of the #18 Rice Racing Porsche 911 for the 2017 season.

Inroble International, Inc. is a Canadian-based manufacturer and distributor of quality automotive replacement components. They specialize in the most competitive, high quality line of brake rotors, drums, and other replacement brake parts.

Rice, driver of the #18 Rice Racing Porsche 911, will be testing and developing an all-new brake rotor system in conjunction with her new partners at Inroble International, Inc.. The rotors are currently in development, and are to be used by the #18 Rice Racing Porsche 911 and Lindsay Rice in her 2017 race weekends.

Lindsay Rice and Inroble are hoping to create and a performance brake rotor system that will be produced and distributed by Inroble, and made available in Canada. The rotor system will be made specifically for the racetrack and meant as a performance replacement part.

“To help in the development of a new performance brake system is something new for me,” Says driver Lindsay Rice, “Inroble is producing a completely unique brake rotor to the specifications I have asked for, completely catered to my driving style. We will test and race with these rotors this season in the 911. It is going to be great to help the team at Inroble produce a quality product for consumers. I am really looking forward to working with them in 2017 on this project, and I’s like to thank the team at Inroble for their commitment to my racing program. I can't wait to try on my new brakes!”

Michael Zhao, Vice President of Inroble International, Inc. speaks on the new partnership. "We are thrilled to enter into our first ever brake development program with Lindsay Rice and the Rice Racing 911. Her professionalism and dedication to Motorsport makes me positive that we will see some great results and have a top notch product at the end of the season."

Since 1992, Inroble International, Inc. has been researching, developing and manufacturing brake rotors in Canada, and have been doing so from their head office and main distribution Centre which is locally based in Concord, Ontario.

To find out more information about Inroble International, Inc., please visit their website at www.inroble.com.

To stay tuned with Lindsay Rice and her team throughout the 2017 season, follow at @riceracing on Instagram, and @riceracingTO on Twitter. Or visit the Rice Racing website at: www.riceracing.ca.

ABOUT INROBLE INTERNATIONAL, INC

Established in 1992, Inroble International, Inc. distributes high-quality automotive replacement components. Our specialties are Automotive and Light Truck Brake Rotors, Drums, Brake Pads, and Wheel Bearings. Our most recent introduction includes Ultra Plus Police coated rotors designed for Law Enforcement vehicles.

Inroble sources from TS16949 accredited foundry and manufacturing facility where the most stringent Quality Control practices and modern manufacturing methods are utilized.  We also maintain Warehouses and Sales Representation throughout Canada.

ABOUT RICE RACING

Rice Racing is a group of motorsports professionals from Toronto, Ontario competing in Canadian motorsport since 2016. Driver of the #18 Rice Racing Porsche 911 is Lindsay Rice from Mississauga, Ontario. Race support for Rice Racing is provided by the professional mechanics team, Bestline Autotech from Vaughan, Ontario. The team has placed themselves on the podium seven times in their inaugural season.

ABOUT LINDSAY RICE

Lindsay Rice is a 25 year-old race car driver who is based out of Toronto, Ontario. Lindsay began competitively racing in 2016 and placed herself on the podium in all four races in her first ever weekend racing. Rice has since placed herself on a total of seven podiums. In 2016, she competed in CASC Racing, Porsche Club Racing, the Canadian Touring Car Championship and the Nissan Micra Cup Series. For 2017, Lindsay Rice will compete across Canada and the United States.