San Diego, California - Sony Electronics is pleased to announce the release of the world's lightestⁱ 300mm telephoto prime lens G Master™ (SEL300F28GM), a full-frame α™ (Alpha™) E-mount lens with a maximum aperture of F2.8.

The anticipated FE 300mm F2.8 G Master OSS lens has the high depiction performance and high-speed, high-precision AF (autofocus) which are the hallmark of G Master. The lightweight design of approximately 1470gⁱⁱ (excluding tripod mount) and excellent weight balance allow the user to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting. Paired with the Alpha 9 III full-frame camera that also launched today, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possibleⁱⁱⁱ. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the user, minimizing fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing the user to shoot in the telephoto range of up to 600mm (equivalent to 900mm when using with an APS-C camera)^iv.

"Ever since our announcement of the development of this lens in January of this year, we have received an overwhelming number of positive reactions from photographers around the world who are looking forward to its release," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. "By adding this 300mm lens to the already available E-mount 400mm and 600mm super-telephoto prime lenses^v ,it supports a wide range of needs and shooting environments for professional and advanced amateur photographers."

Main Features of the FE 300mm F2.8 G Master OSS

G Master Telephoto Lens that Captures Decisive Moments with High Resolution and Beautiful Bokeh

Incorporating Sony's cutting-edge technology, the G Master's high-resolution performance and beautiful bokeh makes the subject stand out clearly and capture decisive moments such as sports, news reports, events, and wildlife photography. An innovative optical design that includes three Super ED (Extra-low Dispersion) glass elements and one ED glass element, effectively placed to suppress chromatic aberration and achieve high resolution and contrast across the entire frame. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.

The gorgeous, creamy bokeh is a hallmark of the G Master design and ideally complements the lens's 300 mm focal length and F2.8 maximum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. Each lens is individually calibrated during manufacture to optimize bokeh quality and has an 11-blade circular aperture mechanism that contributes to smooth rounded bokeh.   

High-Performance AF that Captures Dynamic Moments and High-Speed Continuous Shooting with AE/AF Tracking up to 120 Frames per Secondⁱⁱⁱ

The combination of two latest XD (extreme dynamic) Linear Motors and control algorithms provide high-speed, high-precision, and low-vibration AF performance. When combined with the newly announced Alpha 9 III full-frame camera, high-speed continuous shooting with AF/AE tracking of up to 120 frames per second is possible. This allows dynamic subjects to be captured without missing a moment's opportunity, even when shooting scenes in which the subject moves quickly, such as sports or animals, or scenes in which the subject moves erratically, such as at competitive events. The high AF performance is demonstrated even when the separately sold teleconverterⁱⁱⁱ is attached.

Exceptional Mobility and Comfortable Operability that Support Professionals in the Field 

Extensive weight reduction measures make FE 300mm F2.8 GM OSS the lightest in its classⁱ, at approximately 1470g (excluding tripod mount) and has been designed with consideration to weight balance. The internal lens barrel uses durable magnesium alloy to achieve both high robustness and light weight. The weight is not concentrated at the front of the lens barrel, making it highly stable and allows for agile and accurate panning while shooting. In addition, MODE3^vi, which provides enhanced viewfinder stability and optimizes the image stabilization algorithm, allows you to accurately capture dynamic scenes.

When used with the Alpha 9 III, the user can assign "preset focus" to the function ring that allows for an instant recall of focus to any pre-determined position^vii. Furthermore, the lens features comfortable operability that supports professional shooting, including focus hold buttons placed in four locations that can be assigned to the favorite functions from the camera body making it ideal for any professional.

The FE 300mm F2.8 G Master OSS has a dust and moisture resistant design^viii along with fluorine coating to help prevent dirt and fingerprints to keep up with the needs of professional photographers.

Pricing and Availability

The FE 300mm F2.8 G Master OSS lens will be available for pre-order starting November 8, 2023 at a variety of Sony's authorized dealers with shipping starting in February 2024, for a suggested retail price of $5999.99 USD and $8199.99 CAN.

For detailed product information, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel300f28gm 
A product video for FE 300mm F2.8 G Master OSS can be viewed here: https://youtu.be/DHuPeArd43I 
Exclusive stories and exciting new content shot with all the new microphones and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit www.sony.com/press for more information. 

Notes
ⁱ As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras.
ⁱⁱ 1470 grams is approximately 51.85 ounces
ⁱⁱⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony's support web page for lens compatibility information.
^iv 1.4x SEL14TC and 2x SEL20TC
^v Focal length 400mm "FE 400mm F4 GM OSS" / Focal length 600mm "FE 600mm F4 GM OSS"
^vi MODE 3 is supported by the latest body software version. Refer to the appropriate support web pages for information on body compatibility.
^vii The functions assigned to the function ring vary depending on the camera you are using. Please refer to your camera's help guide for details.
^viii Not guaranteed to be 100% dust and moisture proof.

Panasonic is proud to announce the launch of the LUMIX G9II digital mirrorless camera, equipped with a new 25MP sensor and Phase Detection Auto-Focus (PDAF) technology. The LUMIX G9II is the first camera in the Micro Four Thirds LUMIX G Series to feature PDAF technology.

In line with the growing need to produce highly creative artwork and photography using diverse methods, this new model creates high-resolution, high-quality images and rich colors. With new auto-focus technology that combines Panasonic’s expertise in recognition technology with PDAF, and a high-speed burst shooting mode that ensures decisive moments are always captured, this new model has significantly improved power and high-speed performance. The camera supports photographers from various fields using a system that can be combined with the compact and lightweight LUMIX G Micro Four Thirds lenses for ultimate flexibility.

The new 25.2-megapixel Live MOS Sensor and new engine produce high-resolution images in outstanding quality with rich color tones, while the hybrid PDAF technology enables accurate auto-focus and high-speed tracking of fast-moving subjects. Moreover, burst shooting at 60 fps in AFC mode and SH pre-burst recording^*1 that begins before the shutter is released ensures that the decisive moment is always captured, even with dynamically moving subjects.

LUMIX’s popular image stabilization system is further improved, combining 8-stop^*2 B.I.S. (Body Image Stabilizer), 7.5-stop^*3 5-axis Dual I.S. 2, and advanced Active I.S. for incredible video image stabilization. Together, these functions provide even greater support for handheld shooting of dynamic scenes that previously would have been difficult to capture. In addition, creators can enjoy enhanced monochrome photo styles with new LEICA Monochrome and REAL TIME LUT for preferred color settings. Through this next-generation digital mirrorless camera, Panasonic intends to respond to the needs of creators who are pursuing methods of artistic expression that go beyond the boundaries of photography and videography.

Main Features

1. Equipped with a new sensor, new engine, and the first PDAF implementation in LUMIX G Series for outstanding photographic performance and high-speed response

• New 25.2-megapixel Live MOS Sensor for high resolution and high-speed response (13+ stop^*4 V-Log/V-Gamut, Dynamic Range Boost^*5)
• New engine that achieves natural, three-dimensional textured images and ensures high-speed processing of high bitrate video
• Use of new AI-powered recognition technology (developed using deep learning technology) for real-time auto-focus recognition that now recognizes cars, motorcycles, and animal eyes for improved precision in subject recognition

2. Advanced high-speed performance to ensure decisive moments are always captured

• Burst shooting at 60 fps in AFC mode and reinforced buffer memory for continuous burst shooting over three seconds for ensuring the capture of targeted moments
• SH pre-burst recording^*1 that can begin shooting up to 1.5 seconds before the shutter is released and take approximately 113 consecutive shots
• Robust image stabilization system with 8-stop^*2 B.I.S. (Body Image Stabilizer), 7.5-stop^*3 5-axis Dual I.S. 2, with perspective distortion correction for video, and high mode for advanced Active I.S.
• Highly-mobile camera system combined with the compact, lightweight, and diverse range of LUMIX G Series lenses

3. New modes expand the possibilities of creative photography

• REAL TIME LUT function enabling personalized color expression through use of LUT files
• Enhanced monochrome mode with newly added LEICA Monochrome for deep black-white contrasts
• Hand-held 100-megapixel High Resolution mode and Live View Composite mode to expand the range of photographic options

4. A launching point for video creation

• 4:2:0 10-bit 5.8K (4:3) full sensor recording/ 5.7K (17:9) enables flexible framing options for various social media formats
• 4:2:0 10 bit C4K/4K 120p/100p enables slow motion videos
• Apple ProRes^*6 video, which delivers high image quality at low compression, reducing the load on the computer during post-production and allows non-linear editing without transcoding, streamlining your workflow from start to finish
• Recording and playback are supported using an external SSD via USB
• Active I.S. Technology corrects shake when shooting on the move

*1 When the ambient temperature is high or Pre-Burst recording is performed continuously, even if you press the shutter button halfway, Pre-Burst may not operate to protect the camera from overheating. Wait until the camera cools down.
*2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used.
*3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FSA14140 is used.
*4 When shooting video at a setting of over 60 fps (including slow and quick mode), the luminance range provides 12+ stops.
*5 The dynamic range boost will not function when shooting video at a setting of over 60 fps (including slow and quick mode), when using the SH burst function for still images, and when combining slow shutter speeds of more than 1/15 seconds with ISO.
*6 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries. - Please see the website for video performance information, details, and specifications of the LUMIX G9II.