By: Motorama Custom Car & Motorsports Expo
October 27 2016 

At Toronto’s International Centre again in 2017

Toronto, Ontario – The Motorama Custom Car & Motorsports Expo Presented by Mothers returns to Toronto’s International Centre March 10, 11 & 12, 2017. The three-day show is the biggest of its kind, in Canada, and features mostly first-time shown custom cars and hot rods, racing vehicles of all kinds, tuners and imports, car clubs, exhibitors and vendors, awards ceremonies, celebrity guests, discussion panels and much more.

With less than six months until showtime, planning for the third annual Toronto Motorama is well underway. Many exhibitors have already renewed and reserved their booth locations, while several new ones have also registered for the 2017 show.

Veteran show director Gary Challice is returning in his role and is already reviewing and approving vehicles, which will fill the majority of the show’s 300,000 square foot space.

“The quality of the cars the past two years has been incredible,” said Challice. “The show’s reputation for featuring the best ‘killer’ cars is growing and we’re getting applications from all over from people who know that Motorama is THE place to show off their new vehicles. We already have several cars committed to appear in Hall 1. I know people are going to be impressed.”

An indication of the popularity and success of the show is demonstrated by the continued support of its biggest partners. For the second year in a row, Mothers Polishes is returning as the presenting sponsor of Motorama. As well, Johnsonville Sausage will be the sponsor of the show’s main stage for a third consecutive year. Karbelt’s popular KARSEXPO is also back at Motorama for a third time, featuring over 50 performance accessory manufacturers and factory tech experts in one area, combining to create a retail Parts Pro Superstore.

“We’re extremely proud of the way things have gone with the show the past two years. The support from the enthusiasts and businesses has been incredible,” said show co-promoter David Weber. “We’re very excited about the third annual Motorama Custom Car & Motorsports Expo Presented by Mothers, and we’re confident that it’s going to be the biggest and best yet.”

Once again, racing will be a prominent component of Motorama, with driver appearances and on-stage panels promoting all areas of the motorsports spectrum. And on Saturday, March 11, Stoneridge Specialty Insurance will sponsor the popular Short Track and Drag Racing Night of Champions, a special presentation during which Canada’s top short track and straight-line racers are honoured in front of fans and their peers.

Another highlight item on the Johnsonville Stage will be the awards presentations, on the Saturday and Sunday of Motorama.

Spring Fever: Modified Cars & Culture is also returning for a second consecutive year. The ‘show within a show’ takes place in the 30,000 square-foot Hall 4 at Motorama. SF2 coordinator Kristine Danton is back to manage this popular component of the show that puts tuners, imports and modified cars in the spotlight.

Vehicle registration applications are now being accepted for all categories, including custom cars, hot rods, rat rods, tuners, imports, modifieds, etc. Owners of racing vehicles can also apply to exhibit their machines in the Racers’ Corral areas. Online forms for all are available on the ‘Register A Vehicle’ tab at www.MotoramaShow.com.

For businesses interested in participating at the show as an exhibitor or sponsor, please see the ‘Exhibitor Info’ tab at the show’s website. Prime display space and sponsorship opportunities are still available. All unreserved space is now available on a ‘first come, first served’ basis.

Updates about celebrity appearances and special show features will be revealed in the months leading up to showtime at MotoramaShow.com and on the show’s social media feeds.

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The third annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12, 2017 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.MotoramaShow.com.

DATE: March 10, 11 & 12, 2017 • VENUE: International Centre (Toronto) • WEB: MotoramaShow.com • TWITTER: @MotoramaShow