Montréal, Quebec – Steve Côté is eagerly looking forward to participating in one of the most significant races of the 2024 NASCAR Canada season, the Evirum 100, this Saturday, August 24th. He will be back behind the wheel of the #29 Allrem Racing Evirum/BKFC car to take part in this major event, in which his main partner, Evirum, is heavily involved as the title sponsor.

 

“This will be a highlight of the season for us,” said Côté, who secured 9th place at the Grand Prix de Trois-Rivières. “I’m very proud to represent a partner like Evirum that is so involved in Canadian motorsports. Evirum not only supports our on-track efforts, but their team is also present at every race to raise awareness among spectators and teams about starting an eco-responsible transition in our sport. They have a mission, and I support it 100%.”

 

For Steve Côté and the Allrem Racing team, this event is particularly important because the ICAR Complex is the team’s home in a way. “Our garage is located at ICAR,” he explained. “So, it’s a track I’m particularly fond of because I know it inside out. It’s our base.”

 

“We’ve done a lot of testing at ICAR throughout the season,” said Crew Chief Jonathan Côté. “We’ve refined our adjustments over the months, and we’re confident that we’ll be competitive this Saturday.”

 

The ICAR Complex is always the host of exciting and action-packed races. The practice session will be at 10:15 AM, followed by qualifying at 1:30 PM. The start of the Evirum 100 will take place at 5:30 PM for a total of 43 laps, covering 100 kilometers.

 

“I hope to deliver a podium finish for my partner Evirum this Saturday. The Evirum team will be on-site with several VIP guests and important clients, and I want to give them a good show on track and make them proud,” concluded Steve Côté.

 

Evirum, the title partner of the Evirum 100 and the official waste management and environmental solutions provider for the NASCAR Canada series presented by Evirum and Pinty’s, invites all spectators on-site to test their environmental knowledge by visiting their booth in the vendor alley at the event. Visitors can expect several surprises, including photo opportunities with athletes from the Pétroliers du Nord de Laval and BKFC.

 

Find the full schedule for the NASCAR Canada Evirum 100 race here, as well as the Allrem Racing Evirum/BKFC #29 team’s race calendar here.

 

Allrem Sports & Entertainment, a company of Allrem group of companies, is the powerhouse behind all sports and entertainment endeavors within the Allrem group of companies, with a strategic focus on ensuring optimal business development, brand awareness, and marketing opportunities for the entire Allrem group of companies and its partners.

 

Through the collective power of its diverse subsidiaries (Allrem Racing, BKFC, Les Pétroliers du Nord), Allrem Sports & Entertainment delivers unparalleled value to its sponsors and the Allrem group of companies. We provide our partners with business development opportunities,  corporate hospitality programs, targeted brand awareness initiatives and innovative sponsorship activations. We ensure that all our partners receive maximum exposure and tangible returns on their investment to meet their objectives. Learn more at  allremsae.com

 

Evirum,  part of the Allrem group of companies,  is a Canadian residual materials management brokerage  offering eco-responsible solutions across North America to minimize environmental impact and promote recycling and other innovative practices. Evirum is committed to providing companies, events and industries with the best sustainable practices and services. Learn more at evirum.com

 

About BKFC

Bare Knuckle Fighting Championship (BKFC), the World's Fastest Growing Combat Sports Promotion, in which Allrem is a shareholder, is the first entity sanctioned to hold regulated bare-knuckle events in the United States since 1889. BKFC is based in Philadelphia (PA)  and headed by President and Founder David Feldman. Learn more at  bkfc.com