Canadian Racer Launches Online Platform

Toronto, Ontario – Canadian race car driver Robert Wickens is pleased to unveil a new-look for his official website, www.robertwickens.com, as he prepares for Round 2 of the 2015 DTM Series this weekend at the EuroSpeedway in Lausitz, Germany, 29th-30th May.

The 26-year-old, who this season races the #6 Team HWA Silberpfeil Energy Mercedes AMG C63 entry, has utilized the creative talents of Toronto-based digital agency, Community, to overhaul his online platform and give it a fresh, stylish look in keeping with his own personal tastes and preferences.

Of most interest to Robert was the direct incorporation of his various social media platforms on the site’s homepage, keeping fans up-to-date with his personal content and showcasing his on and off track activities, both at home in Canada and over in Europe where he competes.

“I really enjoy the interaction with fans that social media allows and I wanted to make sure that content spearheaded the look and feel of my new-look website,” stated Wickens. “It’s fun to be able to share with people what it’s like to be competing in the DTM but I also like to post some of the other things I get up to. Having everything assembled in one hub on my website gives people a great snapshot of who I am.

“I’m naturally keen to build more awareness of the DTM Series in Canada and in North America in general. Having a website that’s reflective of who I am as a competitor and as a person is important. If I can get more people to check out DTM as a result of my site then that’s an added bonus. I’m passionate about the series, we boast some of the best racing in the world and I’m excited to be able to share more of that with my new website.”

Wickens opened his 2015 DTM campaign earlier in May, scoring a seventh place finish in the second of Round 1’s double-header races at the Hockenheimring in Germany.

The DTM Series is available to watch in Canada on the CBS Sports Network on Rogers Cable.

www.robertwickens.com / Twitter: @robertwickens

About Robert Wickens:

Robert Wickens (26) is one of Canada’s top international race car drivers with a career decorated with race victories and championship titles won on both sides of the Atlantic. In 2015 the Guelph-based racer will drive the #6 Team HWA Silberpfeil Energy Mercedes AMG C63 DTM entry in Europe’s premier touring car category, the DTM Series. Wickens made his DTM debut in 2012 as part of the Mercedes Junior Team before being promoted to the official factory supported Mercedes team, HWA AG, for the 2013 season. The Canadian continues to showcase his talent with DTM victories in both 2013 and 2014, Wickens now firmly part of the established Mercedes line-up.

Robert’s pedigree was forged in open-wheel racing where, prior to his move into the DTM Series, he enjoyed a stand-out 2011 season winning the prestigious Formula Renault 3.5 Championship. That same season he was an official Formula One Reserve Driver for Marussia Virgin Racing and enjoyed F1 tests with both Marussia and Lotus F1 Team in Abu Dhabi – proving to be fastest driver for each team. Other notable open-wheel accomplishments include claiming the 2006 Formula BMW USA Championship, winning for Canada in the A1GP World Cup of Motorsport and finishing Runner-Up in Formula Two and GP3 in 2009 and 2010 respectively.

www.robertwickens.com

About Team HWA AG:

HWA AG was established in 1998 as a spin-off from AMG, the customization specialists for the Mercedes-Benz brand, founded by Hans Werner Aufrecht in 1967. In late 1998, Hans Werner Aufrecht sold a majority in AMG Motorenbau-und Entwicklungsgesellschaft mbH (as known at the time) to Daimler AG. This process transferred the motor racing interests, today’s Mercedes AMG DTM team and parts of the vehicle and components division to HWA AG. In the motor racing sector, HWA AG has been commissioned by Daimler AG as a full-service provider for the entire development and construction of racing cars, including engines, as well as all other responsibilities in connection with the running of the race team.

www.hwaag.com
www.mercedes-benz.com/DTM

About DTM Series:

The magic three letters ‘DTM’ once stood for ‘Deutsche Tourenwagen-Meisterschaft’ (German Touring Car Championship). Today, they are the trademark of the most popular international touring car racing series. Its history began in 1984 with cars that were close to the production versions and culminated in a worldwide series for high-tech touring cars in 1996. After a three-season break the DTM, in 2000, celebrated its successful comeback with a trendsetting concept – fascinating technology at reasonable costs. Today, the series is regarded as the pinnacle of touring car racing and one of Europe’s leading sports events.

www.dtm.com