May 18 2016
Race car driver David Richert will partner with Casamigos for several events, including a race at the Monaco Grand Prix weekend May 26 - 29
Winnipeg, Manitoba – Casamigos, a company created by longtime friends George Clooney, Rande Gerber, and Mike Meldman will have their brand racing through the streets of Monte Carlo as the title partner of Richert's race car.
Throughout the years, David Richert has woven a unique story of overcoming the odds in pursuit of his dream to drive at the highest levels. Richert has achieved success racing throughout the world and is now competing in the elite Eurocup Formula Renault championship, the highest Formula Renault level in the world, a category of racing which has helped in launching the careers of many Formula 1 superstars including World Champions Lewis Hamilton and Kimi Raikkonen.
The Eurocup championship will be the curtain-raising event for the Formula 1 cars on Sunday of the Monaco Grand Prix. In addition to Monaco, Casamigos will also be joining Richert for future events including several races at the historic circuit of Monza just outside of Milan, Italy.
Richert's entire race car is designed to reflect the Casamigos brand, a tequila which was originally developed only for friends and family. "At first we were doing it just for us. We just started making bottles for ourselves to drink and everybody liked it so we sort of felt that this might be something we should sell." -George Clooney
The Casamigos name was born out of the longtime friendship between Clooney and Casamigos partner Rande Gerber who, along with wife Cindy Crawford, owns a home directly beside Clooney. "It's named after our homes in Cabo called Casamigos, which loosely translated means 'house of friends'." -Rande Gerber
It's an exclusive group of drivers that can say they've raced in Monaco and Richert recognizes it's a special opportunity, not only to race in this prestigious setting, but also to partner with a great brand like Casamigos. "It's a huge privilege to have the chance to drive a race car in Monaco as it's an extremely unique setting and I am looking forward to the challenge of driving on the tight, narrow streets. Partnering with Casamigos is also very special as it's a great brand to be associated with and I think the design of the Casamigos car looks absolutely stunning!" -David Richert
Casamigos joins Richert's other corporate partners including Diabolica Wines, Silver Jeans Co., Loewen, Karma Property Management, and R.R. Dobel Insurance.
Full details on the race in Monaco will be available shortly before the even (May 26 - 29).
About Casamigos Tequila:
Brought To You By Those Who Drink It. Privately owned by longtime friends George Clooney and Rande Gerber, founder of Gerber Spirits, and Discover Land Company CEO & founder Michael Meldman, tequila-filled nights with friends is how Casamigos was born. Available in Blanco, Reposado and Añejo, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico's Jalisco Highlands for a minimum of seven years. Casamigos Blanco is crisp and clean with hints of citrus and sweet agave with a long smooth finish. Casamigos Reposado is soft, slightly oaky with hints of caramel and cocoa and has a silky texture with a medium to long smooth finish. Casamigos Añejo has a beautifully pure and refined complex aroma with soft caramel and vanilla notes. It's the perfect balance of sweetness from the blue weber agaves layered with barrel oak and subtle hints of spice with a lingering smooth finish. Casamigos is now available in all 50 states, Canada, UK, Spain, Italy, Hong Kong, and expanding worldwide.
For more information about Casamigos, please visit their website at www.casamigostequila.com
About David Richert:
David Richert is a race car driver that has vaulted himself up onto the world stage of professional motorsports. After growing up on a family farm in Canada, Richert began the pursuit of his dream by cutting his teeth racing go-karts. He was then selected by Volkswagen as one of the top young race car drivers in North America and competed in the Volkswagen Jetta TDI Cup. richert began building the business side of his racing carer and used success there to advance into the highest levels of racing. He has spend the last 2 years competing against some of the best young drivers in the world at historic Formula 1 racing circuits. This year, Richert is competing in the Eurocup Formula Renault Championship and is set to become one of the lucky few people to ever drive a race car through the streets of Monte Carlo at the Monaco Grand Prix weekend.