New TV partner: DTM in Canada & US covered by CBS Sports
Wiesbaden. DTM makes another step to America. On behalf of DTM rights holder and promoter ITR e.V., _wige MARKETING gmbh signed a deal with CBS Sports for the 2014 season. CBS Sports is a part of CBS, the most-watched television network in the United States – comprising a total of 14 owned-and-operated stations – that is available across the country through local cable, video and telco providers as well as via satellite.
CBS Sports is going to bring all the DTM races in the USA and Canada in full length. The DTM coverage will be broadcasted time-delayed on the race Sundays. This Sunday's race at Budapest can be watched from 16:00hrs Eastern Time. In North America, CBS holds – inter alia – the sports rights of NFL, the US Open golf tournament and major College Sports such as SEC College football or College basketball. CBS' 2013 Super Bowl coverage, for instance, drew an average of 108.7 million viewers across the nation.
Even before the signing of the CBS deal, DTM also found a new TV partner in the UK. BT Sport, a subsidiary of British Telecom, is going to cover all the DTM rounds of the 2014 season live or re-live and in addition, it also will broadcast the highlights of all the FIA Formula 3 European Championship weekends.
The BT Sport programme can be received in the UK via an own platform as well as the Sky and Virgin ranges, thus potentially being available to more than 10 million pay-TV households. The rights portfolio of the station also comprises other major sports events such as the English Premier League (live coverage of one match per matchday) and the German 'Fußball Bundesliga' (live coverage of 115 matches per season) or – in the motor-racing area – the MotoGP and the World Rally Championship (WRC) rights. And from 2015, all the matches of the Champions League and the European League will be covered exclusively by BT Sport, in the UK.
Altogether, DTM currently is broadcasted in 214 countries and territories by 145 TV stations. In 2013, the DTM coverage amounted to 8,085 hours worldwide. The 19,250 programmes reached nearly 3.7 billion TV households.